A diamond's cut is not only about its shape, but how effectively the stone can return light back to the viewer's eye. A well-cut diamond will appear very brilliant and fiery; while more poorly cut stones can appear dark and lifeless, regardless of color or clarity.
Here at Maxim's we are proud that we only use excellently cut diamonds.
The next thing to look for in a diamond is clarity. Clarity refers to the presence (or absence) of impurities, blemishes or other identifying characteristics within a diamond. Clarity characteristics are what make every diamond completely unique. There are no two diamonds that will have exactly the same inclusions in the same location.
When shopping for a diamond, it is generally preferred to have the least amount of color possible. Diamond colour is divided into five broad categories.
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